The logo is a combination of typography and candle stick graphs forming the number "1" in the negative space of the graph

Scott Street 1 Private Equity Fund

Visual Identity

We were tasked to develop a visual identity and brand for Scott Street 1, the only independent secondary focused private equity fund in South Africa. We needed to work within the existing corporate identity guidelines of the holding company, Sasfin.

The fund managers see potential and opportunity in this tough market and while everyone else is invested in listed markets, Scott Street 1 fund managers are going against the grain by choosing private markets instead.


Scott Street 1 is exploring uncharted territory to discover potential in the unknown.


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