Jewish Women's Renaissance Project
The Jewish Women’s Renaissance Project celebrates Jewish women and reconnects them with their heritage. Every year, they host annual trips and take Jewish women back to their homeland to reconnect with their heritage, culture and community, with the aim of reigniting their Jewish pride. We were tasked with convincing 40 media influencers to go on this trip of a lifetime.
We found that, much like the force of magnets, these women had the power to influence and attract the world around them. We took our creative direction from this, and developed the JWRP Media Magnets 40 tour, making the entire campaign magnetic.
For each influencer, we designed custom communications and used magnetic objects that related to them and their careers. Here are some of the executions that were part of the whole campaign.