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Mama Knows How to Raise a Brand

We build experiences and identities for brands with meaningful purpose

Come to Mama if you need:

We’re a multi-disciplinary team that builds brand experiences, identities and campaigns for clients with meaningful purpose. Everything we make is made with love. We care about what we do, who we do it for and each other.

Care and craft

Your brand needs some love.

A following

You’re looking to break through with the right message to the right people at the right time.

An identity

Your brand is trying to find its voice.

A purpose

Your brand needs to discover, remember or sing its reason for being.

Strategy and planning

You’re looking for some thinking partners at any stage of your brand journey.

The many years of working so closely with Laurence Horwitz and Mama Creative have allowed me to appreciate first-hand their rich talent, total dedication and integrity, creative genius, conceptual depth, strategic clarity and innovative thinking. They are wonderful partners and friends to work with.

Chief Rabbi Dr Warren Goldstein

Chief Rabbi of South Africa

We brought the team on to drive downloads on our new alumni app. Together, we smashed not only our own targets, but picked up an award in London for the fastest growing app globally.

Samantha Castle
Head of Alumni Relations, University of Pretoria

Mama is an incredible agency. The creative work they have done is among some of the deepest, most relevant and inspiring work I have seen for a long time. They understand the essence of the opportunity and execute magnificently. I dine out on some of their creative! I have no hesitation in providing a top recommendation!

Robbie Brozin

Founder, Nandos

It’s not often that a creative agency is able to pick up the intricacies of a brief and deliver a near-perfect execution on the first round. Simply put, Mama knows how to hit a home run! We loved the work they did for us and they were a pleasure to work with.

Liron Smadja

Global marketing director, Fiverr

In my career, I have had the opportunity to discover many new young talents that have gone on to do great things. I count Mama among some of my best discoveries. From day one, I realised that they had a unique understanding of design and how it relates to the essential aspects of fashion.

Lucilla Booysen

CEO, SA Fashion Week

Mama has really understood the essence of our business and communication objectives – criticising and expressing them with excellence.

Daniel Ginsberg

Chief Operating Officer, VAT IT




We don’t enjoy dancing by ourselves. We work best with clients that we can work with together. We will involve you and work with you to find solutions. We bring fresh ideas and perspective, but no one knows your business like you do, and we respect that.

Playing jazz


The more differently we think, the more effective we can be. We’ll make sure a talented and diverse team is on your job. We’ll bring together different skillsets and mindsets to make sure the solution sings for your brand in a way that feels good and does good.

Unlocking brand purpose


Authenticity is the key. Every brand has a purpose. We’ll help you unlock and live yours. The best work we make is work that has meaning.



We have meaningful relationships with our clients because we work with their big picture in mind – we’re not in it for quick fixes. We respect and care for our clients and our people. We value our relationships greatly because it always results in better, more meaningful work.

Why Mama

We create experiences for our clients rooted in strategy. Our goal is to make brands as relevant, visceral, positive and profitable as possible. We do this by forging real and lasting relationships between brand and consumer.


Thuma Mina


Music Video


The Loeries


Visual Identity


The Shabbos Project

Integrated Campaign


House of Learning



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