Farming
For Tomorrow
Brand Identity
and Web Design 2025
The problem
Australian NPO Seaforest developed Seafeed—a seaweed-based cow feed additive that dramatically cuts methane emissions. But there's a catch: farmers are already stretched thin and are understandably focused on their bottom line rather than emissions, making the additional cost hard to justify.
The Solution
We built the Farming for Tomorrow brand around three truths:
We're all part of the problem through our shopping choices.
Better choices start here
Making a difference is easy.
The brand positions consumers as climate actors through simple purchase decisions—paying a small premium on certified products that gift farmers 100% free access to Seafeed. Our design system made this circular economy feel accessible, empowering, and effortless across all touchpoints.
The deliverables included a brand identity, website, and a initial launch campaign.
Deacon (Font family)
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Deacon light
Deacon book
Deacon medium
Deacon bold
Deacon black
The Logo
The "Farming for Tomorrow" logo embodies the brand's commitment to sustainability, innovation, and harmony with nature. Its design captures the interconnectedness of farming practices, environmental health, and community well-being. The flowing curves of the seaweed symbolize natural growth and innovation, reflecting the brand's use of breakthrough, nature-inspired solutions like methane-reducing feed additives.
The barn and livestock imagery represent the foundation of farming, emphasizing collaboration between farmers, consumers, and industry leaders to revolutionize agriculture. The circular sun motif, radiating outward, signifies hope, renewal, and the collective energy driving climate-positive change.
The minimalist composition of the logo conveys clarity and focus, underscoring the brand’s mission to create impactful, scalable solutions that benefit the planet.
The balance of organic and structured elements reflects Farming for Tomorrow's ability to blend scientific precision with natural processes, offering a vision of a sustainable future where innovation and nature thrive together.
Food and Beverage
Produce photography serves as a visual connection to healthier, more ethical farming practices and the positive environmental impact they create. Each image highlights the natural beauty of fresh ingredients, showcasing their vibrant colors, intricate textures, and farm-fresh quality.
These visuals remind viewers of the origin of their food, rooted in sustainable and responsible farming. The imagery emphasizes the connection between ethical agricultural practices and the produce they yield, reflecting the brand’s commitment to healthier choices for people and the planet.
![FFT_BRAND GUIDELINES [Recovered]-56.png](https://static.wixstatic.com/media/0faa2c_8867d306f8c94ba8a5e7726d429bd8df~mv2.png/v1/fill/w_980,h_1470,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/FFT_BRAND%20GUIDELINES%20%5BRecovered%5D-56.png)
![FFT_BRAND GUIDELINES [Recovered]-57.png](https://static.wixstatic.com/media/0faa2c_52b7b72f4d5643eeaad35ecb16a7da95~mv2.png/v1/fill/w_980,h_1470,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/FFT_BRAND%20GUIDELINES%20%5BRecovered%5D-57.png)
![FFT_BRAND GUIDELINES [Recovered]-58.png](https://static.wixstatic.com/media/0faa2c_22c0dfc86c1b41f18b2ac3a27301c646~mv2.png/v1/fill/w_980,h_1470,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/FFT_BRAND%20GUIDELINES%20%5BRecovered%5D-58.png)
Website:
