About us
Mama is a creative agency that thrives on innovation and bold ideas. We specialise in delivering social media content for a diverse portfolio of clients and content creators. With a collaborative team culture and a passion for pushing creative boundaries, we are seeking an exceptional Social Media Content Creative Director to join our leadership team and elevate our creative output.
Role Overview
The Social Media Content Creative Director is a visionary leader responsible for shaping and overseeing the agency’s creation of high-impact social media content for brands and content creators.
This role combines deep platform knowledge, strategic thinking, creative ideation and direction, and hands-on execution to deliver and direct world-class content that meets content creators and clients goals and resonates with audiences across the world. The ideal candidate is both a trendsetter and a team player with a proven track record of success in content creation, design, and creative leadership.
Key Responsibilities
Creative Strategy & Vision
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Develop and execute a cohesive creative strategy that aligns with the content creator and brand's overall goals and values.
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Identify emerging trends, technologies, and platform innovations to keep the creator or brand at the forefront of social media innovation.
Content Creation & Oversight
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Oversee the creation of high-quality, engaging, and shareable content (video, imagery, graphics, copy) tailored for each platform (Instagram, TikTok, YouTube, Bluesky LinkedIn, Facebook, etc.).
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Collaborate with content creators, photographers, videographers, designers, and copywriters to bring ideas to life.
Brand Storytelling & Campaign Management
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Develop campaigns that amplify the creator or brand’s voice and resonate with target audiences.
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Ensure content maintains a consistent brand tone, voice, and aesthetic across platforms.
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Understand how to adapt and optimise content across platforms.
Analytics & Performance Optimization
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Partner with the analytics team to measure content and campaign success, analyse engagement metrics, and refine strategies based on data insights.
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Utilize insights to propose creative optimisations and adapt content strategies.
Team Leadership & Collaboration
• Lead a team of designers, editors and freelance contributors.
• Foster a culture of creativity and innovation while mentoring team members to excel in their roles.
Cross-Functional Collaboration
• Work closely with all teams to ensure social media content aligns with broader creator/ brand objectives.
• Act as the key liaison between creative teams and management.
Qualifications
Experience
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4+ years in social media, content creation, or digital marketing with a focus on creative direction.
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Proven track record of leading successful social media campaigns and building engaged online communities.
Skills & Competencies
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Exceptional storytelling and content ideation skills.
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Strong understanding of platform-specific best practices and audience behaviors.
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Proficiency in design and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
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Analytical mindset with the ability to interpret performance data and translate it into actionable strategies.
Leadership & Collaboration
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Demonstrated ability to lead and inspire creative teams.
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Excellent communication and presentation skills to articulate ideas and strategies.
Education
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Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
Remuneration
Negotiable based on experience.
Application
To apply, please submit your resume, and examples of previous writing projects to work@mama.co.za. We look forward to hearing from you!
