27four is a diversified global financial services provider. They invest money innovatively, help pension funds make the right decisions and support small independent asset managers. The company aims to create sustained capital growth for its clients and society.

 

The brand identity harnesses the bold and brave brand spirit to create a striking and unique visual language. The design language of the brand uses circles as a graphic device to symbolise mutual value visually. Symbolically, a circle represents cycles, transition, time, potential (embryo, life) and wholeness. A circle has no beginning and no end, representing the ongoing transformation and never-ending progress of the business.